Jerry H. Bentley
One of the main goals of the new world history that has emerged since the 1960s and especially since the 1980s is to avoid Eurocentric and other kinds of ethnocentric analyses. World historians do not deny the significance of Europe, but they reject the assumption that European standards are universally valid. They find it more instructive to focus analysis on processes of cross-cultural interaction and exchange that linked the fortunes of all societies that took part in networks of interaction and exchange. They recognize that different societies have collectively made different decisions about the investments they make with the human, natural, financial, and other resources available to them.